Multiexperience blasts through web and mobile to immersive.

TECHNOLOGY • BUSINESS 02.26.21

Americans favor immersive experiences like virtual reality (VR) and augmented reality (AR) to research and and get comfortable with products before buying. Products that provide VR or AR content drive conversion rates over 90%, Google found.

As brands and consumers embrace virtual try-ons, virtual showrooms and smart fabrics, development is pivoting to low-code Multiexperience Development Platforms (MXDP) to leverage digital assets and break down data silos.

Elaine Sarduy is a freelance writer and content developer @Listing Debuts