Virtual try-on tech catching on as beauty industry taps AI to simulate in-person experiences.

TECHNOLOGY • BUSINESS 01.26.21

Creative marketers are combining experiences but striving to avoid fragmented data sets.

COMPANIES are blending different experiences like virtual try-on, remote consultations, video streaming and live-cast shopping to achieve customization.

DATA gathered around these different interactions can become fragmented, derailing seamless customer experiences. But this can be solved by eliminating data silos.

Google try-on experiences from search facilitate curated cx and helpful content delivery.

Retailers can provide curated CX and helpful content with AR-powered, try-on experiences on Google Search, which last month gave consumers the option to try on makeup right from their search results page.

Elaine Sarduy is a freelance writer and content developer @Listing Debuts