First-party data, creative content and superior customer experience paramount, as the internet loses its appetite for third-party cookies.

TECHNOLOGY • BUSINESS 03.26.21

 

In a House hearing yesterday, where the CEOs of Google, Twitter and Facebook were questioned about the power of their platforms, they signaled openness to algorithm regulation, Politico reported.

As digital privacy and algorithm accountability continue to come under scrutiny, third-party cookies will become part of internet history.

Following Apple and Mozilla, which don't support them, Google, will retire third-party cookies next year, shifting focus to first-party relationships and audiences. Google announced the phase-out in January 2020.

Publishers should act now to optimize their organization's first-party data and customer-centricity strategies .

Elaine Sarduy is a freelance writer and content developer @Listing Debuts